The anatomy of Zapier's e-mail outreach funnel

20 February 2019

Zapier is a pretty amazing success story. You don't grow from 0 to 600,000 users in three years without having done a lot right. Ryan Berg has already written on Zapier's SEO strategy for reaching $35m in annual recurring revenue, which I don't want to repeat here. For now, I'll just be looking at a single part of Zapier's acquisition funnel - their e-mail outreach strategy.

Choosing a web framework for F# in 2019

19 February 2019

While researching available choices for building a RESTful API in F#, I came across a talk from Gien Verschatse that really stood out (and not just because she covered Freya, Giraffe and Suave, three frameworks that were already on my list).